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Catalog Product Video Credits Planner — SOW Math for DTC & Agencies
Catalog product video credits planner: Product shot, Wearable, Ad creative, 2K uplift, QA buffer. Tables for 20 / 50 / 100 SKU SOWs plus AmazVid calculator links.
Updated 2026-08-14 · 10 min read · AmazVid Editorial
Catalog product video credits planner is the commercial twin of your creative brief. Agencies and DTC ops that skip credit math either overquote studio days or underquote AI renders and eat margin.
Tools: credits calculator · pricing · Use case: agency catalogue batch · Amazon weekly twin: gallery credits budget.
Unit costs (AmazVid)
| Mode | Credits | Typical job |
|---|---|---|
| Product shot 5s | 2 | Amazon gallery, Shopify PDP |
| Product shot 10s | 3 | Longer proof orbits |
| Ad creative | 5 | Meta / TikTok / Shop hooks |
| Wearable | 6 | Apparel, footwear, eyewear |
| 2K instead of 768P | +1 | Winners only |
Failed jobs do not double-charge — still budget a ~10% QA buffer for intentional regenerations.
SOW tables (draft-first)
20 SKU DTC refresh
- 20 × Product shot 5s = 40
- 5 × Ad creative = 25
- 2 × 2K uplift = 2
- 10% buffer ≈ 7
- Total ≈ 74 credits (~one Growth month depending on plan)
50 SKU agency catalogue
- 50 × Product shot 5s = 100
- 15 × Ad creative = 75
- 10 × 2K = 10
- 10% buffer ≈ 19
- Total ≈ 204 credits — or cut ads/2K to land near 140–180 as in the 50-SKU study
100 SKU hybrid
- 80 Product / 10 Wearable / 20 Ad = 160 + 60 + 100 = 320 before 2K/buffer
- Split into two sprints; lock presets in sprint 0
Mode selection cheat sheet
| Buyer need | Mode | Use case |
|---|---|---|
| Gallery / A+ | Product shot | Amazon listing |
| Muted PDP | Product shot | Shopify PDP |
| Feed hooks | Ad creative | Meta & TikTok ads |
| On-body | Wearable | Fashion try-on |
| Shop listing | Ad creative + CapCut | TikTok Shop |
Deep mode compare: Wearable vs Product vs Ad.
How to write the SOW line
“Listing-true Product shots for N SKUs at 5s/768P drafts; Ad creative on M winners; 2K on approved set; regenerations within fidelity QA included up to 10% of draft credits.”
That sentence prevents cinematic-scope creep.
Start planning
Credits calculator · Agency batch use case · Register · Learn: plan credits
Team & job landings
Solutions by team · use cases by job — open the hub that matches how you ship.
Frequently asked questions
How many credits for 50 Product shots?
About 100 credits at 5s drafts, or 150 at 10s, before 2K and ads. Add ~10% for QA regenerations.
Should SOWs include Ad creative?
Yes as a subset — e.g. top 15 by ROAS history × 5 credits. Do not price every SKU as an ad.
Free plan enough to pilot?
2 free credits cover ~three 5s Product shots — enough to validate fidelity before a Growth plan.
Related guides
Sources
Ready to generate product video?
Paste a product link, lock the first frame, export silent 1080p — 2 free credits. No prompts required.
